Electronic commerce is changing the way that businesses and
consumers interact with each other; the products they create, buy,
and sell; and the way that they communicate, learn, and become
informed. How can policymakers position their countries and
themselves to take advantage of this new environment? How should
policymaking adjust to a more global, more networked, and more
information-rich marketplace where relationships and jurisdictions
between the governments, businesses, and citizens of different
countries increasingly overlap? How can governments effectively
harness rapidly changing technologies and partner with both
domestic and foreign private sectors to reap the greatest benefits
for their constituents?
This primer answers these questions using both general analysis
and specific examples. It addresses in particular the needs of
policymakers in emerging markets who must formulate and refine
policies that affect e-commerce in areas ranging from
telecommunications and finance to international trade and domestic
distribution as well as taxation and privacy. Companies considering
doing business in these economies also will find that the examples
offer insights into the issues that policymakers face, the
different policy approaches that they choose, and the market
opportunities that result as more and more economies embrace global
electronic commerce.
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