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The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy (Hardcover)
Loot Price: R3,825
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The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy (Hardcover)
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Delivering the tools to improve strategic decision-making in
hospitality firms... The Handbook of Applied Hospitality Strategy
is a comprehensive resource for advanced students and serious
practitioners focused on hospitality strategic management. The
Handbook includes original thought on key topics, critical articles
from the pages of the Cornell Hospitality Quarterly, and
integrative commentary. Particular emphasis is placed on the
strategies and decisions that determine the long-run performance of
a corporation within a competitive hospitality industry context.
The Handbook is divided into eleven parts that follow the key
activities of the strategic management process. The lead chapter
for most parts of the book is a featured work that is original and
offers cutting-edge discussion on an important facet of hospitality
strategy. Each of the eleven parts of the book concludes with a
commentary chapter that reflects on all of the works included in
that section. Throughout the chapters, the authors have offered new
ideas, models and frameworks, managerial implications of research
findings, and suggestions for future practice. The emphasis is on
strategy formulation, implementation, and evaluation. Key issues
such as pricing, service delivery, experiential branding,
franchising, acquisitions and mergers, human resource management,
change management, and culture creation are featured. As the role
of strategic decision-making grows in importance in hospitality
firms, the Handbook of Applied Hospitality Strategy delivers a
comprehensive volume on core ideas and practices with useful
managerial implications from senior industry practitioners and top
hospitality scholars, making this an invaluable resource for
tourism and hospitality programs as well as industry professionals.
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