|
Books > Business & Economics > Business & management > Business strategy
|
Buy Now
The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy (Hardcover)
Loot Price: R4,690
Discovery Miles 46 900
|
|
|
The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy (Hardcover)
Expected to ship within 10 - 15 working days
|
Delivering the tools to improve strategic decision-making in
hospitality firms... The Handbook of Applied Hospitality Strategy
is a comprehensive resource for advanced students and serious
practitioners focused on hospitality strategic management. The
Handbook includes original thought on key topics, critical articles
from the pages of the Cornell Hospitality Quarterly, and
integrative commentary. Particular emphasis is placed on the
strategies and decisions that determine the long-run performance of
a corporation within a competitive hospitality industry context.
The Handbook is divided into eleven parts that follow the key
activities of the strategic management process. The lead chapter
for most parts of the book is a featured work that is original and
offers cutting-edge discussion on an important facet of hospitality
strategy. Each of the eleven parts of the book concludes with a
commentary chapter that reflects on all of the works included in
that section. Throughout the chapters, the authors have offered new
ideas, models and frameworks, managerial implications of research
findings, and suggestions for future practice. The emphasis is on
strategy formulation, implementation, and evaluation. Key issues
such as pricing, service delivery, experiential branding,
franchising, acquisitions and mergers, human resource management,
change management, and culture creation are featured. As the role
of strategic decision-making grows in importance in hospitality
firms, the Handbook of Applied Hospitality Strategy delivers a
comprehensive volume on core ideas and practices with useful
managerial implications from senior industry practitioners and top
hospitality scholars, making this an invaluable resource for
tourism and hospitality programs as well as industry professionals.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
(1)
