Islamic Marketing - Understanding the Socio-Economic, Cultural, and Politico-Legal Environment (Hardcover, 1st ed. 2016)

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	August 2016
First published:	2016
Authors:	Cedomir Nestorovic
Dimensions:	235 x 155 x 20mm (L x W x T)
Format:	Hardcover
Pages:	247
Edition:	1st ed. 2016
ISBN-13:	978-3-319-32752-5
Categories:	Books > Social sciences > Sociology, social studies > Ethnic studies > Islamic studies Books > Business & Economics > Economics > International economics > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-319-32752-6
Barcode:	9783319327525

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