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The Effects of Social Media Advertising in China - Theory, Practices and Implications (Hardcover) Loot Price: R4,132
Discovery Miles 41 320
The Effects of Social Media Advertising in China - Theory, Practices and Implications (Hardcover): Changchun Xuan

The Effects of Social Media Advertising in China - Theory, Practices and Implications (Hardcover)

Changchun Xuan

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Loot Price R4,132 Discovery Miles 41 320 | Repayment Terms: R387 pm x 12*

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* The first national large-scale questionnaire survey on social media advertising attitudes in mainland China * Combines knowledge of sociology, psychology, communication, advertising with other disciplines to develop a general frame to evaluate consumers' social media attitudes * By introducing cultural perspective, this book found U-shaped and inverted the U-shaped relationship in the Chinese context, which provides non-western didactical perspectives for scholars to explore

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: September 2022
First published: 2023
Authors: Changchun Xuan
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 134
ISBN-13: 978-1-03-231540-9
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Psychology > Philosophy & theory of psychology > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-03-231540-7
Barcode: 9781032315409

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