The Effects of Social Media Advertising in China - Theory, Practices and Implications (Hardcover)

* The first national large-scale questionnaire survey on social media advertising attitudes in mainland China * Combines knowledge of sociology, psychology, communication, advertising with other disciplines to develop a general frame to evaluate consumers' social media attitudes * By introducing cultural perspective, this book found U-shaped and inverted the U-shaped relationship in the Chinese context, which provides non-western didactical perspectives for scholars to explore

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	September 2022
First published:	2023
Authors:	Changchun Xuan
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	134
ISBN-13:	978-1-03-231540-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Psychology > Philosophy & theory of psychology > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-03-231540-7
Barcode:	9781032315409

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