Research has shown that information given to patients and materials
designed to influence health behaviour often fail to achieve their
aims. As a result, health professionals need proven strategies to
ensure that information is selected, designed and presented
appropriately for the target audience. In response, Writing for
Health Communication provides a practical guide to designing health
information, using evidence-based strategies to engage, inform and
persuade different audiences.
The book outlines the steps a writer needs to go through in
creating successful materials. Starting with an understanding of
how people read and process information and how behaviour is
influenced, the book then covers the practicalities of
"Choosing an approach
"Message framing
"Text design and layout
"Using graphics
"Computer tailoring
Each chapter is illustrated with examples - including both good
and bad practice and covering a range of health topics. For
students and professionals in healthcare, health promotion, health
education and public health, Writing for Health Communication is an
invaluable guide to best practice.
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