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Build, Run, and Sell Your Apple Consulting Practice - Business and Marketing for iOS and Mac Start Ups (Paperback, 1st ed.)
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Build, Run, and Sell Your Apple Consulting Practice - Business and Marketing for iOS and Mac Start Ups (Paperback, 1st ed.)
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Starting an app development company is one of the most rewarding
things you'll ever do. Or it sends you into bankruptcy and despair.
If only there was a guide out there, to help you along the way.
This book is your guide to starting, running, expanding, buying,
and selling a development consulting firm. But not just any
consulting firm, one with a focus on Apple. Apple has been gaining
adoption in businesses ranging from traditional 5 person start ups
to some of the largest companies in the world. Author Charles Edge
has been there since the days that the Mac was a dying breed in
business, then saw the advent of the iPhone and iPad, and has
consulted for environments ranging from the home user to the
largest Apple deployments in the world. Now there are well over
10,000 shops out there consulting on Apple in business and more
appearing every day.Build, Run, and Sell Your Apple Consulting
Practice takes you through the journey, from just an idea to start
a company all the way through mergers and finally into selling your
successful and growing Apple development business. What You'll
Learn Create and deploy grassroots as well as more traditional
marketing plans Engage in the community of developers and companies
that will hire you and vice versa Effecively buy and sell your time
and talents to grow your business while remaining agile Who This
Book Is For Business owners looking to grow and diversify their
companies as well as developers, engineers, and designers working
on Apple apps who would like to branch out into starting their own
consulting business.
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