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Books > Business & Economics > Business & management > E-commerce
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Digital Marketing - Communicating, Selling and Connecting (Hardcover)
Loot Price: R3,657
Discovery Miles 36 570
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Digital Marketing - Communicating, Selling and Connecting (Hardcover)
Expected to ship within 12 - 19 working days
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Digital Marketing: Communicating, Selling and Connecting is an
invaluable and vital tool for students seeking a comprehensive
introduction to the subject of digital marketing. Written by a
leading expert in the field, it is an unparalleled resource for
students in marketing, as well as an accessible supplementary text
for business and management students. Covering digital marketing's
background and development, its practical challenges and unique
benefits, and its operational foundations, this textbook introduces
both technological and marketing concepts. It culminates with
discussion of the future of digital marketing in an increasingly
networked world. Key Features: In-depth introductions to the
foundations and basic operating principles of digital marketing
Multiple chapters covering consumer decision making online, and how
digital marketing affects the consumer Chapters on service
technology and visual design, for a deeper understanding of digital
marketing Coverage of digital marketing in both B2B and B2C
contexts Discussion of legal and ethical aspects of digital
marketing Discussion questions in each chapter to promote
engagement with the material and deepen student understanding.
Charles Hofacker has drawn on extensive expertise to create an
invaluable resource. Written for undergraduate students of
marketing and digital marketing this textbook will be useful for
anyone looking for an introduction to the subject.
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