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Books > History > American history
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Under the March Sun - The Story of Spring Training (Hardcover, New)
Loot Price: R887
Discovery Miles 8 870
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Under the March Sun - The Story of Spring Training (Hardcover, New)
Expected to ship within 10 - 15 working days
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There is nothing in all of American sport quite like baseball's
spring training. This annual six-week ritual, whose origins date
back nearly a century and a half, fires the hearts and imaginations
of fans who flock by the hundreds of thousands to places like
Dodgertown to glimpse superstars and living legends in a relaxed
moment and watch the drama of journeyman veterans and starry-eyed
kids in search of that last spot on the bench.
In Under the March Sun, Charles Fountain recounts for the first
time the full and fascinating history of spring training and its
growth from a shoestring-budget roadtrip to burn off winter
calories into a billion-dollar-a-year business. In the early days
southern hotels only reluctantly admitted ballplayers--and only if
they agreed not to mingle with other guests. Today cities fight for
teams by spending millions in public money to build
ever-more-elaborate spring-training stadiums. In the early years of
the 20th century, the mayor of St. Petersburg, Florida, Al Lang,
first realized that coverage in northern newspapers every spring
was publicity his growing city could never afford to buy. As the
book demonstrates, cities have been following Lang's lead ever
since, building identities and economies through the media exposure
and visitors that spring training brings.
An entertaining cultural history that taps into the romance of
baseball even as it reveals its more hard-nosed commercial
machinations, Under the March Sun shows why spring training draws
so many fans southward every March. While the prices may be growing
and the intimacy and accessibility shrinking, they come because the
sunshine and sense of hope are timeless.
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