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The Firm as a Collaborative Community - Reconstructing Trust in the Knowledge Economy (Hardcover, New)
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The Firm as a Collaborative Community - Reconstructing Trust in the Knowledge Economy (Hardcover, New)
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This volume explores the changing nature of community in modern
corporations. Community within and between firms--the fabric of
trust so essential to contemporary business--has long been based on
loyalty. This loyalty has been largely destroyed by three decades
of economic turbulence, downsizing and restructuring. Yet community
is more important than ever in an increasingly complex,
knowledge-intensive economy. The thesis of this volume is that a
new form of community is slowly emerging--one that is more flexible
and wider in scope than the community of loyalty, and that
transcends the limitations of both traditional Gemeinschaft and
modern Gesellschaft. We call this form 'collaborative community'.
The trend towards collaborative community is difficult to detect
amidst the ferocious forces of market and bureaucratic
rationalization. But close analysis of some of America's most
successful corporations reveals three dimensions of the emerging
form:
DT A shared ethic of interdependent contribution: distinct from
the uneasy mix of loyalty and individualism that prevailed for so
long;
DT A formalized set of norms of interdependent process management
that include iterative co-design, metaphoric search, and systematic
mutual understanding: distinct from both rigid authority
hierarchies and informal log-rolling;
DT An interdependent social identity that supports these
organizational features: distinct from both dependent,
traditionalistic identities and the independence of the autonomous
self that is often associated with Western culture.
This volume is a collaborative effort of leading scholars in
organization studies to delineate the new form of community and
theforces encouraging and constraining it's growth. The
contributors combine sociology and psychology theory with detailed
analysis of business cases at the firm and inter-firm level.
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