Mass Communication and Public Health - Complexities and Conflicts (Paperback)

The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus:

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Series:	SAGE Focus Editions
Release date:	October 1990
First published:	August 1990
Editors:	Charles K. Atkin • Lawrence M. Wallack
Dimensions:	215 x 139 x 11mm (L x W x T)
Format:	Paperback
Pages:	200
ISBN-13:	978-0-8039-3925-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Sociology, social studies > Social issues > General Books > Social sciences > Sociology, social studies > Social welfare & social services > General Books > Medicine > General issues > Health systems & services > General
LSN:	0-8039-3925-6
Barcode:	9780803939257

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