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Books > Reference & Interdisciplinary > Communication studies
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Mass Communication and Public Health - Complexities and Conflicts (Paperback)
Loot Price: R3,522
Discovery Miles 35 220
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Mass Communication and Public Health - Complexities and Conflicts (Paperback)
Series: SAGE Focus Editions
Expected to ship within 10 - 15 working days
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Total price: R3,532
Discovery Miles: 35 320
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The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus:
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