|
Books > Business & Economics > Business & management > Sales & marketing > Public relations
|
Buy Now
Public Relations, Cooperation, and Justice - From Evolutionary Biology to Ethics (Hardcover)
Loot Price: R4,087
Discovery Miles 40 870
|
|
|
Public Relations, Cooperation, and Justice - From Evolutionary Biology to Ethics (Hardcover)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
|
Modern approaches to public relations cluster into three camps
along a continuum: conflict-oriented egoism, e.g. forms of
contingency theory that focus almost exclusively on the wellbeing
of an entity; redressed egoism, e.g. subsidies to redress PR's
egoistic nature; and forms of self-interested cooperation, e.g.
fully functioning society theory. Public Relations, Cooperation,
and Justice draws upon interdisciplinary research from evolutionary
biology, philosophy, and rhetoric to establish that relationships
built on cooperation and justice are more productive than those
built on conflict and egoistic competition. Just as important, this
innovative book shuns normative, utopian appeals, offering instead
only empirical, materialistic evidence for its conclusions.This is
a powerful, multidisciplinary, and well-documented analysis,
including specific strategies for the enactment of PR as a quest
for cooperation and justice, which aligns the discipline of public
relations with basic human nature. It will be of interest to
scholars and advanced students of public relations and
communication ethics.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
