Public Relations, Cooperation, and Justice - From Evolutionary Biology to Ethics (Paperback)

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR's egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge New Directions in PR & Communication Research
Release date:	December 2019
First published:	2017
Authors:	Charles Marsh
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	304
ISBN-13:	978-0-367-87418-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	0-367-87418-0
Barcode:	9780367874186

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