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Books > Computing & IT > Applications of computing > Image processing > Computer animation
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Alternate Reality Games - Gamification for Performance (Hardcover)
Loot Price: R5,820
Discovery Miles 58 200
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Alternate Reality Games - Gamification for Performance (Hardcover)
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While formal training and communication are a foundational approach
to developing employees in the workplace, alternate reality games
(ARGs) provide a framework for increased and sustained engagement
within business organizations. ARGs are transmedia experiences
designed to generate engagement and immersive learning beyond what
is achieved in formal and conventional training and communication
approaches. Alternate Reality Games: Gamification for Performance
leads you through the fundamentals of ARGs. It includes a
discussion of what is and is not an ARG, citing examples and
identifying business challenges that can be addressed through ARGs.
It presents case studies that illustrate the variety of forms that
ARGs take and the issues to which they can be applied, such as
improving performance and critical communication situations. It
also gives guidelines for creating your own ARGs, reviewing the
process and technological tools and considerations relevant to
their creation. Presenting a thorough examination of the beneficial
roles ARGs can play in the business environment as well as methods
for creating effective ARGs, Alternate Reality Games: Gamification
for Performance is an ideal reference for those approaching or
considering ARGs for the first time as well as the training
professional or professional game designer. It presents a
comprehensive overview of the advantages of applying ARGs to the
workplace as well as methods for designing and using them.
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