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Travel Writing for Tourism and City Branding - Urban Place-Writing Methodologies (Paperback) Loot Price: R1,247
Discovery Miles 12 470
Repayment Terms: R117 pm x 12*
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Travel Writing for Tourism and City Branding - Urban Place-Writing Methodologies (Paperback): Charlie Mansfield, Jasna Potocnik...

Travel Writing for Tourism and City Branding - Urban Place-Writing Methodologies (Paperback)

Charlie Mansfield, Jasna Potocnik Topler

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Loot Price R1,247 Discovery Miles 12 470 | Repayment Terms: R117 pm x 12*

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* The first book to connect place branding and travel writing, building on the increased emphasis on storytelling in tourism marketing. * Adopts a reflective approach, encouraging the reader to apply and experiment with different ideas and techniques. * Makes a significant contribution to mapping and defining the subject, drawing together a range of methodological approaches

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: December 2022
First published: 2023
Authors: Charlie Mansfield • Jasna Potocnik Topler
Dimensions: 234 x 156mm (L x W)
Format: Paperback
Pages: 168
ISBN-13: 978-1-03-201469-2
Categories: Books > Language & Literature > Literary & linguistic reference works > Creative writing & creative writing guides
Books > Language & Literature > Literature: history & criticism > General
Books > Sport & Leisure > Sports & outdoor recreation > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
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LSN: 1-03-201469-5
Barcode: 9781032014692

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