The book examines the formation and transformation of the Chinese
exportled footwear industry from a political-economic perspective.
In particular, it explains why Taiwanese businessmen succeeded in
developing the industry while Nike, the largest shoe producer in
the word, failed. Several theories are explored, rooted in
neoclassical economic, new institutional economics, new
institutional sociology, and new economic sociology, to explain why
the Taiwanese but not Nike succeeded in China. But these
explanatory models are all found wanting. Instead, the thesis
demonstrates that a model of markets as politics and fields, one
that emphasizes the role of power, best accounts for the origin,
evolution, and transformation of the Chinese exportled footwear
industry. A stable status hierarchy, comprised of Taiwanese
footwear producers, local officials, and migrant laborers, created
a business environment that solved uncertainties embedded in the
Chinese economic transition. The Taiwanese producers and local
officials were less powerful than large firms and the state,
despite being deeply involved in the Chinese economic "miracle,"
but by developing alliances with local political officials,
Taiwanese business, with local political support, transformed China
into the leading footwear producer in the world. However, tensions
rooted in the Chinese economy, polity, and society are shown to
make the future of the country's domination of global production
uncertain. The book is addressed to scholars and students in
Sociology, Politics, and Economics. It is also directed towards
managers who are interested in investing in China. Susan Eckstein
(Boston University) said: "There is no business like shoebusiness,
and Chih-Peng Cheng most informatively explains why. He
fascinatingly details how the shoe industry goes global and how and
why the Taiwanese dominate it, first in their own country but more
recently in China. Nike had much to learn from them."
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