Asian Mind Game (Hardcover)

This book explores the inner secrets of the Asian psyche that influence behaviour in business, politics, life and battle. As president of a company that assists American companies wishing to do business with Asians, Chin-ning Chu has found that most Americans are extremely unprepared to venture into the Asian business world; they try to apply practices used in American business, not realizing that Asians view the marketplace as a battlefield with a definite set of rules originating in the 4th century BC. Americans also tend to think of the Chinese, Koreans and Japanese as one culture, when in fact, their differences are very important in terms of doing business. As Chin-ning Chu writes, "Asians and Westerners think as differently as they speak". "The Asian Mind Game" gives advice, strategies and helpful tips such as information on local cultures, gift-giving, salutations, and the status of women.

General

Imprint:	Scribner
Country of origin:	United States
Release date:	1991
First published:	1991
Authors:	Chin-Ning Chu
Dimensions:	235 x 156 x 25mm (L x W x T)
Format:	Hardcover
Pages:	288
ISBN-13:	978-0-89256-352-4
Categories:	Books > Business & Economics > Business & management > International business Promotions
LSN:	0-89256-352-4
Barcode:	9780892563524

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