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Marketing in Context - Setting the Scene (Paperback, 1st ed. 2013) Loot Price: R1,994
Discovery Miles 19 940
Repayment Terms: R187 pm x 12*
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Marketing in Context - Setting the Scene (Paperback, 1st ed. 2013): Chris Hackley

Marketing in Context - Setting the Scene (Paperback, 1st ed. 2013)

Chris Hackley

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Loot Price R1,994 Discovery Miles 19 940 | Repayment Terms: R187 pm x 12*

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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2013
First published: 2013
Authors: Chris Hackley
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Paperback
Pages: 230
Edition: 1st ed. 2013
ISBN-13: 978-1-349-45203-3
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > Operational research
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-349-45203-3
Barcode: 9781349452033

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