Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Public relations

Buy Now

Marketing in Context - Setting the Scene (Paperback, 1st ed. 2013) Loot Price: R1,994
Discovery Miles 19 940
Repayment Terms: R187 pm x 12*
Add to cart
Marketing in Context - Setting the Scene (Paperback, 1st ed. 2013): Chris Hackley

Marketing in Context - Setting the Scene (Paperback, 1st ed. 2013)

Chris Hackley

 (sign in to rate)
Loot Price R1,994 Discovery Miles 19 940 | Repayment Terms: R187 pm x 12*

Bookmark and Share

Expected to ship within 18 - 22 working days

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2013
First published: 2013
Authors: Chris Hackley
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Paperback
Pages: 230
Edition: 1st ed. 2013
ISBN-13: 978-1-349-45203-3
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > Operational research
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Promotions
LSN: 1-349-45203-3
Barcode: 9781349452033

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners