Business Strategies and Management for Sustainability, a Berkshire
Essential, explores how a green economy can be created and
sustained. Its well-known authors look at the sustainability of
business in both the environmental and financial senses of the
word. Articles are designed and written for the nonexpert reader,
covering topics such as green gross domestic product,
""greenwashing,"" risk management, and the economics of renewable
energy and ""going local."" An article on corporate social
responsibility (CSR)-and what some hail as its more realistic
successor, CSR 2.0-assesses the ways in which we can make a
measurable difference in how business is conducted.
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