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Sustainable Value - How the World's Leading Companies Are Doing Well by Doing Good (Hardcover)
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Sustainable Value - How the World's Leading Companies Are Doing Well by Doing Good (Hardcover)
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In Sustainable Value, Chris Laszlo illustrates how the competitive
strategies of some of the world's largest businesses are changing
as their leaders begin to take on a number of the world's most
important social, environmental, and economic issues. Part I of the
book is a management fable about a young CEO and the challenges she
faces in addressing her company's impact on society and the
environment, while remaining profitable. Based on forward-thinking
business leaders the author has worked with over the past
twenty-five years, her character reveals how a small but
influential group of leaders are re-inventing the role of business
in society by offering new solutions to global problems that the
public sector has been unable to tackle alone. Part II outlines the
new competitive environment in which societal challenges are
becoming huge business opportunities. It showcases global industry
leaders who are successfully integrating sustainability into their
core activities as they respond to issues such as climate change,
ecosystem health, and global poverty-not only from a sense of moral
correctness, but because it makes good business sense. It
demonstrates that, in the "new" competitive environment,
stakeholder value built on a company's economic, ecological, and
social impact is becoming an effective way to achieve competitive
advantage. The real-life sustainability stories of DuPont,
Wal-Mart, Lafarge, and Cargills NatureWorks are guided by top
management with Profit & Loss responsibility. Part III
introduces the Sustainable Value tool-kit-a step-by-step approach
to creating and managing value for stakeholders in a broad range of
sectors in today's shifting competitive environment. The tool-kit
is based on the authors many consulting engagements and executive
working sessions in Fortune 1000 companies. These sessions, and
this book, are designed to equip managers with the skills to
identify how and where they can do well by doing good, thus
providing them with the means to build sustainable value and
compete effectively in the twenty-first century.
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