The CIO Survival Guide for the Experience Economy is a series of
inspirational and confrontational articles originally published in
the Dutch version of CIO Magazine. The articles cover a broad
spectrum of topics and case studies, all of which will provide
ideas on how to survive in the world of technology leadership in
the future. The articles include the User Experience of Domino's
Pizza Tracker, the online Customer Service of Transavia.com, the
Salon B approach to Customer Relationships, the Employee Experience
of Schiphol Travel, Metro Bank's winning Customer Experience
approach, and how TechShop is dominating the Experience Economy.
The CIO Survival Guide is written in a direct and informal way,
which makes it easy to read. In addition to the cases, there are
many additional examples and lists of resources to help you succeed
in the Experience Economy. This book can also be downloaded as a
PDF (for free) from www.cool-experience.com/cio/.
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