We live in a value based society where money is the measure of
success. However, money is just one way of assessing a business and
there are other ways to be successful which are possibly more
important. This book helps non-profit leaders to explore their
organizations impact and financial sustainability from a different
perspective. It is based on personal experience of creating and
nurturing social businesses across five continents. This book looks
at businesses in terms of the value they create and trade rather
than focusing solely on money. Our economies are based on exchanges
of money which is a proxy that represents value in terms of a
commonly traded item. We will explore how value is created and
exchanged which cannot or should not be converted to money and
offers ways in which social businesses can operate more comfortably
in line with their core beliefs and ethics. The value of what you
do has a lot more relevance in many social businesses than hard
cash, so the focus is on getting the value exchanges right. Of
course money is important; it is what drives the world we live in.
We cover the cash aspects of the business later on in our journey,
after all it is one of the pieces of value we need to trade as a
business. This book provides simple, step-by-step guides to
building a sustainable organization and offers over 90 ideas for
your business. While many of the case studies and examples are from
the social sector, the principles and exercises apply equally to
any small or large business.
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