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Creative Communities - Ein Erfolgsinstrument fur Innovationen und Kundenbindung (German, Paperback, 1. Aufl. 2017) Loot Price: R847
Discovery Miles 8 470
Repayment Terms: R79 pm x 12*
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Creative Communities - Ein Erfolgsinstrument fur Innovationen und Kundenbindung (German, Paperback, 1. Aufl. 2017): Christa...

Creative Communities - Ein Erfolgsinstrument fur Innovationen und Kundenbindung (German, Paperback, 1. Aufl. 2017)

Christa Seja, Jessica Narten

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List price R917 Loot Price R847 Discovery Miles 8 470 | Repayment Terms: R79 pm x 12* You Save R70 (8%)

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Dieses Buch betrachtet Creative Communities als eine spezielle Form des Crowdsourcings und zeigt, wie sie zur Unterstutzung des Innovationsprozesses einerseits und zur Erhoehung der Kundenbindung andererseits beitragen koennen. Durch die systematische Untersuchung bestehender Creative Communities werden Best-Practice-Ansatze identifiziert und die Erfolgsfaktoren analysiert. Auch neue Erkenntnisse der Neurowissenschaften werden einbezogen und lassen interessante Ansatze fur eine optimale Gestaltung von Creative Communities erkennen. Konkrete Handlungsempfehlungen aus der Praxis sowie zwei Case Studies sind insbesondere fur diejenigen Unternehmen interessant, die Creative Communities als Instrument zur Innovation und Kundenbindung einsetzen moechten.

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: 2017
First published: 2017
Authors: Christa Seja • Jessica Narten
Dimensions: 210 x 148 x 8mm (L x W x T)
Format: Paperback
Pages: 131
Edition: 1. Aufl. 2017
ISBN-13: 978-3-658-14817-1
Languages: German
Categories: Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 3-658-14817-9
Barcode: 9783658148171

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