Understanding the dynamics of collective human attention has been
called a key scientific challenge for the information age. Tackling
this challenge, Collective Attention on the Web explores the
dynamics of collective attention related to Internet phenomena such
as Internet memes, viral videos, or social media platforms and
Web-based businesses. To this end, it analyzes time series data
that directly or indirectly represent how the interest of large
populations of Web users in content or services develops over time.
Regardless of regional or cultural contexts, it generally observes
strong regularities in time series that reflect attention dynamics
and it discusses mathematical models that provide plausible
explanations as to what drives the apparently dominant dynamics of
rapid initial growth and prolonged decline.
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