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Strategisches Fundraising (German, Paperback, 2012 ed.) Loot Price: R2,375
Discovery Miles 23 750
Repayment Terms: R223 pm x 12*
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Strategisches Fundraising (German, Paperback, 2012 ed.): Christian Gahrmann

Strategisches Fundraising (German, Paperback, 2012 ed.)

Christian Gahrmann

Series: NPO-Management

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Loot Price R2,375 Discovery Miles 23 750 | Repayment Terms: R223 pm x 12*

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Weil der uberschuldete Staat sich aus vielen Aufgabenfeldern zuruckzieht, suchen immer mehr Organisationen nach privaten Forderern. Christian Gahrmann entwickelt ein Konzept eines strategischen Fundraisings, mit dem es Nonprofit-Organisationen gelingt, Spender als Kunden zu gewinnen und langfristige Erfolgspotentiale aufzubauen. Unter Berucksichtigung der Eigenheiten des Spendenmarktes ubertragt er die Instrumente des strategischen Marketings aus der Unternehmenswelt auf den gemeinnutzigen Sektor. Den bisherigen Sichtweisen der Beschaffungs- und Beziehungsorientierung im Fundraising stellt der Autor eine dritte, marktorientierte Fundraising-Philosophie zur Seite."

General

Imprint: Gabler
Country of origin: Germany
Series: NPO-Management
Release date: February 2012
First published: 2012
Authors: Christian Gahrmann
Dimensions: 210 x 148 x 20mm (L x W x T)
Format: Paperback
Pages: 347
Edition: 2012 ed.
ISBN-13: 978-3-8349-3336-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Medicine > General issues > Health systems & services > Hospital administration & management
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LSN: 3-8349-3336-8
Barcode: 9783834933362

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