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Integrative Unternehmenskommunikation (German, Paperback) Loot Price: R2,004
Discovery Miles 20 040
Repayment Terms: R188 pm x 12*
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Integrative Unternehmenskommunikation (German, Paperback): Christian Kiepert

Integrative Unternehmenskommunikation (German, Paperback)

Christian Kiepert; Edited by Jost W. Kramer

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Loot Price R2,004 Discovery Miles 20 040 | Repayment Terms: R188 pm x 12*

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Neues greift Raum In den letzten Jahren taucht der Begriff der "Integrativen Unternehmenskommunikation" immer haufiger in der Literatur auf. Noch fehlen gefestigte Positionen, noch geht es um die schrittweise wissenschaftliche Durchdringung und spatere Fixierung des Inhalts, der Methoden, der Aufgaben, der Kosten und Effekte dieses interessanten Wissenschaftsgegenstandes. Es ist das Verdienst des Autors dieser Publikation, den aktuellen Erkenntnisstand zur Integrativen Kommunikation analysiert, gewertet und aufbereitet zu haben. Inhalt, Aufgaben, Spezifika, Effekte und Kosten sowie wichtige Aspekte der innerbetrieblichen Umsetzung der Integrativen Kommunikation werden dem Leser vorgestellt.

General

Imprint: Europaischer Hochschulverlag Gmbh & Co. Kg
Country of origin: United States
Release date: October 2010
First published: October 2010
Authors: Christian Kiepert
Editors: Jost W. Kramer
Dimensions: 210 x 148 x 9mm (L x W x T)
Format: Paperback - Trade
Pages: 156
ISBN-13: 978-3-941482-89-0
Languages: German
Categories: Books > Business & Economics > Business & management > General
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LSN: 3-941482-89-0
Barcode: 9783941482890

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