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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
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Re-Inventing the Book - Challenges from the Past for the Publishing Industry (Paperback)
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Re-Inventing the Book - Challenges from the Past for the Publishing Industry (Paperback)
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Re-Inventing the Book: Challenges from the Past for the Publishing
Industry chronicles the significant changes that have taken place
in the publishing industry in the past few decades and how they
have altered the publishing value chain and the structure of the
industry itself. The book examines and discusses how most
publishing values, aims, and strategies have been common since the
Renaissance. It aims to provide a methodological framework, not
only for the understanding, explanation, and interpretation of the
current situation, but also for the development of new strategies.
The book features an overview of the publishing industry as it
appears today, showing innovative methods and trends, highlighting
new opportunities created by information technologies, and
identifying challenges. Values discussed include globalization,
convergence, access to information, disintermediation,
discoverability, innovation, reader engagement, co-creation, and
aesthetics in publishing.
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