Navigating Nationalism in Global Enterprise - A Century of Indo-German Business Relations (Hardcover)

Navigating Nationalism in Global Enterprise analyzes the role of nationalism in global business strategy, showing how multinationals act not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and post-colonial India, Christina Lubinski traces how nationalism's influence on business competitive strategies changed over the twentieth century and across major political turning points, such as two world wars and India's transition to independence. She highlights how national imaginings are both relational because they derive from comparisons with other nations, and historical because they mobilize the past to legitimize future aspirations. Lubinski stresses that learning from the past is how multinationals engage strategically with the content of nationalism - i.e., a nation's history, aspirations, and relationships with other nations. In India, German companies' competitiveness was continuously dependent on navigating nationalism and on understanding that nationalism and globalization are inextricably linked.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Cambridge Studies in the Emergence of Global Enterprise
Release date:	October 2022
Authors:	Christina Lubinski
Dimensions:	235 x 158 x 21mm (L x W x T)
Format:	Hardcover
Pages:	300
ISBN-13:	978-1-316-51128-2
Categories:	Books > Humanities > History > Asian / Middle Eastern history > General Books > Humanities > History > History of specific subjects > Economic history Books > Social sciences > Politics & government > Political ideologies > Nationalism Books > Humanities > History > World history > From 1900 > General Books > History > Asian / Middle Eastern history > General Books > History > History of specific subjects > Economic history Books > History > World history > From 1900 > General
LSN:	1-316-51128-6
Barcode:	9781316511282

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!