What did most people read? Where did they get it? Where did it come
from? What were its uses in its readers' lives? How was it produced
and distributed? What were its relations to the wider world of
print culture? How did it develop over time? These questions are
central toThe Oxford Historyof Popular Print Culture, an ambitious
nine-volume series devoted to the exploration of popular print
culture in English from the beginning of the sixteenth century to
the present.
Volume six explores a cornucopia of US popular print materials from
1860 to 1920, the period when mass culture exploded into the
everyday lives of large swathes of the population. Thirty specially
written essays by scholars from a wide range of disciplines -
history of the book; literary, cultural, media, and film studies;
social history, journalism, and American Studies - probe the
material conditions, proliferating genres, and cultural work of
newly affordable and accessible forms. A dozen short entries
address additional topics, genres, and approaches. A chronology of
the relevant legal, technological, and organizational developments
of the period and a list of online and physical archives provide
further support for study in this burgeoning field. Cumulatively,
the volume revisions the power of 'the popular' in its many
meanings - widely circulated, commercialised, vernacular,
working-class, cheap, accessible; it recovers and analyses
neglected cultural webs and networks, as well as individual
authors, famous and forgotten; and it interrogates conventional
cultural hierarchies and high/low binaries.
The volume pursues some key issues in rich archival and analytical
detail. How did new technologies of production and distribution
shape a plethora of print forms, including advertising leaflets,
postcards, tracts, pamphlets, dime novels, story papers,
newspapers, magazines, and cheap books? How did upheavals in the
publishing industry and new regulatory mechanisms affect
circulation and consumption? How did various genres mediate social
and political transformations of the period? How did popular print
forms consolidate transnational and borderlands networks? How were
particular cultural communities, including Native American, African
American, Asian American, and Mexican / America alternately served
and oppressed by popular print? How was it seized in support of
labour and woman suffrage, and how was it wielded by governmental
and educational institutions? How did print interact with other
media?
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