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Wertbasiertes Mitgliedermanagement in Sportvereinen - Zur Bedeutung und Konzeptualisierung von Mitgliederbewertung (German, Paperback, 1. Aufl. 2015) Loot Price: R1,918
Discovery Miles 19 180
Repayment Terms: R180 pm x 12*
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Wertbasiertes Mitgliedermanagement in Sportvereinen - Zur Bedeutung und Konzeptualisierung von Mitgliederbewertung (German,...

Wertbasiertes Mitgliedermanagement in Sportvereinen - Zur Bedeutung und Konzeptualisierung von Mitgliederbewertung (German, Paperback, 1. Aufl. 2015)

Christine Rupp

Series: Marktorientiertes Nonprofit-Management

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Loot Price R1,918 Discovery Miles 19 180 | Repayment Terms: R180 pm x 12*

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Christine Rupp erarbeitet Moeglichkeiten eines segmentspezifischen, wertbasierten Mitgliedermanagements in Sportvereinen. Der Managementansatz soll Vereinen helfen, aktuelle und drangende Herausforderungen des Sportvereinswesens - wie beispielsweise die Gewinnung und Bindung von Funktionstragern und UEbungsleitern - erfolgreich zu meistern. Die Autorin beschreibt bestehende wissenschaftliche Erkenntnisse zur Anspruchsgruppensegmentierung in Nonprofit-Organisationen, erarbeitet ein mehrdimensionales Konzept von Mitgliederbewertung und analysiert, welche Mitglieder fur welche Sportvereine besonders wertvoll und wichtig sind. Implikationen fur das Mitgliedermanagement in Vereinen und Verbanden unterstreichen den Praxisbezug der Arbeit.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: Marktorientiertes Nonprofit-Management
Release date: August 2015
First published: 2015
Authors: Christine Rupp
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Paperback
Pages: 255
Edition: 1. Aufl. 2015
ISBN-13: 978-3-658-10821-2
Languages: German
Categories: Books > Business & Economics > Business & management > Business ethics
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations
Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 3-658-10821-5
Barcode: 9783658108212

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