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Das Kommunikationskonzept - Einfuhrung in die Entwicklung von Kommunikationskonzepten - In zehn Schritten zum Erfolg (German, Paperback, 1. Aufl. 2022) Loot Price: R569
Discovery Miles 5 690
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Das Kommunikationskonzept - Einfuhrung in die Entwicklung von Kommunikationskonzepten - In zehn Schritten zum Erfolg (German,...

Das Kommunikationskonzept - Einfuhrung in die Entwicklung von Kommunikationskonzepten - In zehn Schritten zum Erfolg (German, Paperback, 1. Aufl. 2022)

Christoph Blank

Series: essentials

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Loot Price R569 Discovery Miles 5 690

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Dieses essential bietet komprimiertes Wissen fur alle, die Kommunikationskonzepte entwickeln, bewerten und umsetzen moechten. Dies ist weder Hexenwerk, noch nur etwas fur kreative Koepfe. Der Prozess ist weitgehend standardisiert und folgt einer festen Struktur. Die in diesem Buch vorgestellte Vorgehensweise deckt in zehn Schritten alle entscheidenden analytischen, strategischen und operativen Aspekte ab, die kompakt und auf den Punkt beschrieben werden - mit dem Ziel eines umsetzungstauglichen Konzeptes fur die Praxis. Hinweise zu weiterfuhrender Literatur und nutzlichen Tools bieten die Moeglichkeit der Wissensvertiefung.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: November 2022
First published: 2022
Authors: Christoph Blank
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 55
Edition: 1. Aufl. 2022
ISBN-13: 978-3-658-39385-4
Languages: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 3-658-39385-8
Barcode: 9783658393854

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