0
Your cart

Your cart is empty

Books > Business & Economics > Economics > Econometrics > Economic statistics

Buy Now

Trade Fairs as Temporary Clusters in Europe? (Paperback) Loot Price: R829
Discovery Miles 8 290
Trade Fairs as Temporary Clusters in Europe? (Paperback): Christoph Bruns

Trade Fairs as Temporary Clusters in Europe? (Paperback)

Christoph Bruns

 (sign in to rate)
Loot Price R829 Discovery Miles 8 290 | Repayment Terms: R78 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Seminar paper from the year 2011 in the subject Geography / Earth Science - Economic Geography, grade: 1,3, University of Cologne (Wirtschafts- und Sozialgeographisches Institut), course: The Economic Geography of the European Union, language: English, abstract: In our globalized world trade fairs are important events for firms to communicate and/or sell their products and services to a global audience. But besides this original aim of trade fairs, scientists go further and focus on the effects, which these temporary and spatial accumulations of professionals from the same or equal industries might have. According to that, a particular focus lies on inter-organizational learning processes, like they can be found in clusters. Thus, the central question of this report derives, whether in the European context trade fairs can be seen as temporary clusters, which would imply that trade fairs became central nodes connecting global economy. This issue is important, since both participating in trade fairs and searching for adequate interaction partners are costly and time intensive processes. If trade fairs provided equal benefits as temporary clusters, organizing and participating entities would expend more effort on planning and conducting the time before, during and after the trade fair. Apparently, benefiting from new knowledge pools is at least an important aspect in times of increasing innovation velocity. Finding a clear answer for the problem is not trivial, since the majority of available literature focuses on trade fairs in the context of a communication instrument in firm's marketing mix. Furthermore there are difficulties to maintain a particular focus on Europe, since globalized world economy meets on international flagship trade fairs. Another aspect is the difficulty of measuring qualitative and quantifiable effects of spatial proximity in clusters, which additionally could be implemented to compare different forms of temporary clusters.

General

Imprint: Grin Verlag
Country of origin: United States
Release date: December 2012
First published: September 2013
Authors: Christoph Bruns
Dimensions: 254 x 178 x 1mm (L x W x T)
Format: Paperback - Trade
Pages: 20
ISBN-13: 978-3-656-32929-9
Categories: Books > Earth & environment > Geography > General
Books > Business & Economics > Economics > Econometrics > Economic statistics
LSN: 3-656-32929-X
Barcode: 9783656329299

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The South African Informal Sector…
Frederick Fourie Paperback R290 R227 Discovery Miles 2 270
Basic mathematics for economics students…
Derek Yu Paperback R345 R319 Discovery Miles 3 190
Operations and Supply Chain Management
James Evans, David Collier Hardcover R1,371 R1,232 Discovery Miles 12 320
Operations And Supply Chain Management
David Collier, James Evans Hardcover R1,394 R1,251 Discovery Miles 12 510
E.Europe Russia & C Asia 2001
Europa Publications Hardcover R9,968 Discovery Miles 99 680
Statistics for Business and Economics…
Paul Newbold, William Carlson, … R2,178 Discovery Miles 21 780
Statistics for Business and Economics…
Paul Newbold, William Carlson, … Paperback R2,397 Discovery Miles 23 970
Basic mathematics for economics students…
D. Yu Paperback R345 R319 Discovery Miles 3 190
Statistics for Business & Economics…
James McClave, P Benson, … Paperback R2,304 Discovery Miles 23 040
Quantitative statistical techniques
Swanepoel Swanepoel, Vivier Vivier, … Paperback  (2)
R635 R587 Discovery Miles 5 870
Kwantitatiewe statistiese tegnieke
Swanepoel Swanepoel, Vivier Vivier, … Book R635 R587 Discovery Miles 5 870
Fundamental Statistics for the Social…
Miguel A. Padilla Paperback R3,807 Discovery Miles 38 070

See more

Partners