Books > Business & Economics > Economics > Econometrics > Economic statistics
|
Buy Now
Trade Fairs as Temporary Clusters in Europe? (Paperback)
Loot Price: R829
Discovery Miles 8 290
|
|
Trade Fairs as Temporary Clusters in Europe? (Paperback)
Expected to ship within 10 - 15 working days
|
Seminar paper from the year 2011 in the subject Geography / Earth
Science - Economic Geography, grade: 1,3, University of Cologne
(Wirtschafts- und Sozialgeographisches Institut), course: The
Economic Geography of the European Union, language: English,
abstract: In our globalized world trade fairs are important events
for firms to communicate and/or sell their products and services to
a global audience. But besides this original aim of trade fairs,
scientists go further and focus on the effects, which these
temporary and spatial accumulations of professionals from the same
or equal industries might have. According to that, a particular
focus lies on inter-organizational learning processes, like they
can be found in clusters. Thus, the central question of this report
derives, whether in the European context trade fairs can be seen as
temporary clusters, which would imply that trade fairs became
central nodes connecting global economy. This issue is important,
since both participating in trade fairs and searching for adequate
interaction partners are costly and time intensive processes. If
trade fairs provided equal benefits as temporary clusters,
organizing and participating entities would expend more effort on
planning and conducting the time before, during and after the trade
fair. Apparently, benefiting from new knowledge pools is at least
an important aspect in times of increasing innovation velocity.
Finding a clear answer for the problem is not trivial, since the
majority of available literature focuses on trade fairs in the
context of a communication instrument in firm's marketing mix.
Furthermore there are difficulties to maintain a particular focus
on Europe, since globalized world economy meets on international
flagship trade fairs. Another aspect is the difficulty of measuring
qualitative and quantifiable effects of spatial proximity in
clusters, which additionally could be implemented to compare
different forms of temporary clusters.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.