Since the mid-1980s, the development of competitive strategies
based on intensive innovation has deeply transformed the design of
new products and services. Much has been written about new methods
and organizations that are likely to develop economically
competitive and creative capacities in companies. But much less has
been written about transformation of work and identity of
professionals involved in these transitions: engineers, industrial
designers, researchers, professionals in marketing strategy and
especially project managers. The work of ?innovation professionals?
is truly difficult to observe because of its very nature
(intangible work done over a long period of time), its
inaccessibility, and its status. The purpose of this book is to put
forward a number of keys for understanding the ongoing dynamics for
working professionals in the field of innovation.
Examining reorganizations in both large-scale firms and
start-ups, the authors explore diverse sectors such as hi-tech,
consumer goods and equipment, chemistry, aeronautics as well as
upstream companies working for subsidiaries and traditional
small-scale production such. The result is to show a world of
networks where a large-scale firm undertakes research in
partnership with a start-up, develops its products with independent
designers and involves upstream suppliers in its developments. Also
analyzed are the industrial strategies, the organizational
conditions of product conception, and the dynamics of the
professional identities of the actors who are at the core of these
transformations.
This impressive and unique volume will be of interest to all
those interested in innovation studies, new technology policy and
management as well as engineers and designers themselves.
General
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