Leading Digital Strategy - Driving Business Growth Through Effective E-commerce (Paperback)

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	March 2015
First published:	2015
Authors:	Christopher Bones • James Hammersley
Dimensions:	235 x 155 x 10mm (L x W x T)
Format:	Paperback - Trade
Pages:	240
ISBN-13:	978-0-7494-7309-9
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	0-7494-7309-6
Barcode:	9780749473099

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