'I love deadlines. I like the whooshing sound they make as they fly
by.' So said author Douglas Adams - but what if there was a way of
making deadlines work for you and using them to ensure others
provide you with what you want when you want it? In Christopher
Cox's brilliant new book, he looks at the impact deadlines have on
us, and how we can use them to deliver the best results for all
parties. Social scientists have revealed that most negotiations run
right up to the deadline before a deal is finally struck. What they
also discovered was that this deadline effect usually results in a
worse deal for both parties. Cox shows you how, instead, the
deadline effect can be used to bring about success not failure. The
truth is that most of us think of deadlines all wrong. They aren't
immutable laws of nature; they are a game we can play - and win.
This book will show you the strategies different workplaces have
come up with to do just that. They are the businesses and
individuals who are rehabilitating the deadline effect, taking the
urgency it provides and jettisoning all the down-to-the-wire
nonsense. Based on his own experience as a magazine commissioning
editor, where coaxing writers to deliver on time is an art form, he
also embeds himself in other businesses, such as a ski patrol ahead
of the first day of the winter season, to see how they meet
deadlines that cannot be missed. Above all, this book is an
argument to embrace the power of deadlines. When time is limited,
people are less wasteful, more focused, productive and creative.
It's a liberating realisation: excellence and timeliness are not at
odds, and the deadline effect can be highly effective.
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