Globally there is growing concern over charities abilities to raise
funds. This is of concern to both charity organizations and policy
makers. One of the key factors that determine the public's
willingness to provide funds (to donate) is trust in both specific
charity organizations and the sector in general. A significant
amount of research from a number of disciplines has pointed to ways
in which the public's trust can be generated and maintained. Bring
this research into a single source will provide a valuable guide
for both individual charity organizations and policy makers.
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