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Eyewitness: The Rise and Fall of Dorling Kindersley - The Inside Story of a Publishing Phenomenon (Paperback)
Loot Price: R232
Discovery Miles 2 320
You Save: R151
(39%)
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Eyewitness: The Rise and Fall of Dorling Kindersley - The Inside Story of a Publishing Phenomenon (Paperback)
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List price R383
Loot Price R232
Discovery Miles 2 320
You Save R151 (39%)
Expected to ship within 10 - 15 working days
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By the close of the last millennium Dorling Kindersley had become
one of the most recognisable brands in publishing. Across the range
of illustrated household reference titles, from children's books to
travel guides, its distinctive look of colourful images cut out
against a white background could be seen on bookshelves throughout
the country - and indeed the publishing world. Apart from three
minor acquisitions, DK had grown organically over 25 years to be a
publicly listed company with a turnover of GBP200 million, some
1500 employees, publishing arms across the English language
markets, a 50-strong international sales force that dealt with more
than 400 publishers, a direct selling business with 30,000
independent distributors, and had expanded its skills for
delivering handsomely designed reference books into the new media
of videos, CD-ROMs and online educational content. Then a series of
catastrophic printing decisions brought the company to its knees,
and ultimately into the arms of Pearson. Christopher Davis is
uniquely positioned to tell the story of DK's rise and fall. He
joined the company at its foundation and in due course became Group
Publisher.The narrative he provides is a dual one, encompassing the
visionary genius of Peter Kindersley and the publishing revolution
he fomented, and charting the remarkable, sometimes precarious,
frequently hilarious, roller-coaster ride as the company grew from
a handful of people in a studio in South London to a substantial
global business. In the rapidly changing publishing climate of
today, this book is also a nostalgic reminder of a time when
creativity could flourish unburdened by the shackles of corporate
bureaucracy.
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