National Cultures and International Competition - The Experience of Schering AG, 1851-1950 (Paperback)

This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its rebirth as a multinational in 1950. The book traces the various stages of Schering's development, its relationships to other chemical companies, its government, its bankers and other shareholders. As the title implies, the book also tries to put this history in the context of Schering's changing - and for the most part increasingly hostile - political, social and economic environment, which formed the context for the company's efforts to organise its personnel, develop its research and production capacity and to internationalise its business. The author argues that the evolution of Germany's system of corporate governance did not keep up with that country's ability to make technical innovations and actually hindered Germany's ability to respond to the business challenges following World War I.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Cambridge Studies in the Emergence of Global Enterprise
Release date:	February 2009
First published:	February 2009
Authors:	Christopher Kobrak
Dimensions:	229 x 152 x 25mm (L x W x T)
Format:	Paperback - Trade
Pages:	436
ISBN-13:	978-0-521-10121-9
Categories:	Books > Business & Economics > Business & management > Business competition Books > Humanities > History > History of specific subjects > Economic history Books > History > History of specific subjects > Economic history Promotions
LSN:	0-521-10121-2
Barcode:	9780521101219

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