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Strategic Communication - Origins, Concepts, and Current Debates (Hardcover)
Loot Price: R1,881
Discovery Miles 18 810
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Strategic Communication - Origins, Concepts, and Current Debates (Hardcover)
Series: Praeger Security International
Expected to ship within 12 - 17 working days
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This volume in the Contemporary Military, Strategic, and Security
Issues series presents a concise introduction to the evolution, key
concepts, discourse, and future options for improved strategic
communication in today's U.S. government. Strategic Communication:
Origins, Concepts, and Current Debates is a groundbreaking study,
the first book explicitly focused on strategic communication as it
is currently used and discussed in the U.S. government. Written
specifically for those who are new to strategic communication, this
incisive book clarifies the definitional debate, explores the
history of the term and its practice, and embraces a broad,
practical definition. But that is only the beginning. Moving to the
realities of the issue, author Christopher Paul reviews dozens of
government reports on strategic communication and public diplomacy
released since 2000, examining specific proposals related to
improving strategic communication in the U.S. government and
explaining the disagreements. Most important, he offers consensus
and clarity for the way ahead, discussing how disparate elements of
the government can be coordinated to master-and win-the "war of
ideas" through fully integrated and synchronized communications and
actions. Key document excerpts from legislation, proposed
legislation, doctrine, reform proposals, and policy documents A
glossary of terms An annotated bibliography of proposals and
recommendations for strategic communication/public diplomacy reform
General
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