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Science Communication in a Crisis - An Insider's Guide (Paperback)
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Science Communication in a Crisis - An Insider's Guide (Paperback)
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Science Communication in a Crisis: An Insider's Guide identifies
the principal challenges that scientists face when communicating
with different stakeholder groups and offers advice on how to
navigate the maze of competing interests and deliver actionable
science when the clock is ticking. If a scientist's goal is to
deliver content and expertise to the people who need it, then other
stakeholder groups-the media, the government, industry-need to be
considered as partners to collaborate with in order to solve
problems. Written by established scientist Christopher M. Reddy,
who has been on the front lines of several environmental crisis
events, the book highlights ten specific challenges and reflects on
mistakes made and lessons learned. Reddy's aim is not to teach
scientists how to ace an interview or craft a sound bite. Rather,
through exploring several high-profile case studies, including the
North Cape oil spill, Deepwater Horizon, and the 2021 Sri Lanka
shipping disaster, he presents a clear pathway to effective and
collaborative communication. This book will be a great resource for
junior and established scientists who want to make an impact, as
well as students in courses such as environmental and science
communication.
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