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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Competitive Differentiation within the Shipbuilding Industry - The Importance of Competence in the Field of Services (Hardcover, 2014 ed.)
Loot Price: R2,896
Discovery Miles 28 960
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Competitive Differentiation within the Shipbuilding Industry - The Importance of Competence in the Field of Services (Hardcover, 2014 ed.)
Expected to ship within 10 - 15 working days
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European shipyards face a rising competition in the global market.
Christopher Sauerhoff investigates such aspects as a shipyard s
market expertise, its practical experiences and its cooperative
activities. He analyzes whether there is a relationship between
each of these aspects and those resources and capabilities
constituting the basis for a shipyard s competence in the field of
services. The author conducts focused interviews with 26 experts
from the shipbuilding industry. Based on the findings of the
interviews, he subsequently carries out an international survey
addressed to shipyards management representatives. The results
indicate that there is the chance for European shipyards to improve
their position in the global shipbuilding industry by offering not
only customized high-tech ships of best quality, but also technical
service packages and therewith adding further value for their
customers."
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