0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Competitive Differentiation within the Shipbuilding Industry - The Importance of Competence in the Field of Services (Hardcover, 2014 ed.) Loot Price: R2,896
Discovery Miles 28 960
Competitive Differentiation within the Shipbuilding Industry - The Importance of Competence in the Field of Services...

Competitive Differentiation within the Shipbuilding Industry - The Importance of Competence in the Field of Services (Hardcover, 2014 ed.)

Christopher Sauerhoff

 (sign in to rate)
Loot Price R2,896 Discovery Miles 28 960 | Repayment Terms: R271 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard s market expertise, its practical experiences and its cooperative activities. He analyzes whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard s competence in the field of services. The author conducts focused interviews with 26 experts from the shipbuilding industry. Based on the findings of the interviews, he subsequently carries out an international survey addressed to shipyards management representatives. The results indicate that there is the chance for European shipyards to improve their position in the global shipbuilding industry by offering not only customized high-tech ships of best quality, but also technical service packages and therewith adding further value for their customers."

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: May 2014
First published: 2014
Authors: Christopher Sauerhoff
Dimensions: 210 x 148 x 21mm (L x W x T)
Format: Hardcover
Pages: 232
Edition: 2014 ed.
ISBN-13: 978-3-658-05803-6
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Promotions
LSN: 3-658-05803-X
Barcode: 9783658058036

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R353 Discovery Miles 3 530
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R711 R649 Discovery Miles 6 490
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R2,143 Discovery Miles 21 430
Personal Selling
M C Cant, A Drotsky Paperback R397 Discovery Miles 3 970
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R638 Discovery Miles 6 380
Autophagy - How to Live Healthy and…
Lauren Prieto Hardcover R794 Discovery Miles 7 940
Handbook of Culture and Consumer…
Sharon Ng, Angela Y. Lee Hardcover R4,185 Discovery Miles 41 850
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R635 Discovery Miles 6 350
The Routledge Companion to Identity and…
Ayalla A Ruvio, Russell Belk Hardcover R7,063 Discovery Miles 70 630
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, … Paperback R2,624 Discovery Miles 26 240

See more

Partners