Reaching and Responding to the Audience (Paperback)

Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.

General

Imprint:	AltaMira Press,U.S.
Country of origin:	United States
Series:	Small Museum Toolkit, Small Museum Toolkit, Book Four
Release date:	April 2013
First published:	April 2013
Editors:	Cinnamon Catlin-Legutko • Stacy Klingler
Preface by:	Bob Beatty
Dimensions:	229 x 152 x 12mm (L x W x T)
Format:	Paperback
Pages:	188
ISBN-13:	978-0-7591-1338-1
Categories:	Books > Reference & Interdisciplinary > Museums & museology Books > Business & Economics > Business & management > General
LSN:	0-7591-1338-6
Barcode:	9780759113381

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