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Books > Business & Economics > Business & management
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Reaching and Responding to the Audience (Paperback)
Loot Price: R1,329
Discovery Miles 13 290
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Reaching and Responding to the Audience (Paperback)
Series: Small Museum Toolkit, Small Museum Toolkit, Book Four
Expected to ship within 12 - 19 working days
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Museums exist to serve their audiences; however, the scope of this
charge is constantly being challenged and changed. This book looks
at new roles small museums have taken as they find ways to become
irreplaceable members of the community, engaging with and
advocating for their audience from large-scale marketing and public
relations efforts to welcome signs and entrances. Book Five
encourages small museums to examine their audiences and make them
comfortable, program to their needs and interests, and spread the
word about the museum s good work. It also features several case
studies of successful evaluation programs, sample press releases,
accessibility checklists, visitor experience checklists and more.
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