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Share This Too - More Social Media Solutions for PR Professionals (Hardcover)
Loot Price: R563
Discovery Miles 5 630
You Save: R74
(12%)
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Share This Too - More Social Media Solutions for PR Professionals (Hardcover)
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List price R637
Loot Price R563
Discovery Miles 5 630
You Save R74 (12%)
Expected to ship within 12 - 17 working days
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The follow up to Share This: The Social Media Handbook for PR
Professionals. Share This is a practical handbook to the changes
taking place in the media and was conceived and written by 24
public relations practitioners using many of the social tools and
techniques that it addresses. The book covered the media and public
relations industry, planning, social networks, online media
relations, monitoring and measurement, skills, industry change and
the future of the industry. Share This Too is also a pragmatic
guide for anyone that wants to continue working in public
relations. It is a larger book with more than 30 contributors,
including all of those from the highly successful first book and
many of whom are successful authors in their own right. It probes
more deeply into the subject and is divided into seven sections: *
The future of public relations * Audiences and online habits *
Conversations * New channels, new connections * Professional
practice * Business change and opportunities for the public
relations industry * Future proofing the public relations industry
The content entirely complements the first book rather than merely
updates it. It delves deeply into what is current in the theory,
delivery and evaluation of 21st century public relations and
organisational communication.
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