Books > Arts & Architecture > Industrial / commercial art & design > Typography
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Visual Coexistence: New Methods of Intercultural Information Design and Typography (Paperback)
Loot Price: R757
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Visual Coexistence: New Methods of Intercultural Information Design and Typography (Paperback)
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Interdisciplinary and intercultural experience coupled with
sophisticated knowledge and skills are required for devising
appropriate, differentiated design solutions for the global
context. Ruedi Baur and his research team investigate and analyse
visual graphics from different cultures and identify their specific
principles of depiction. The research was preceded by a
comprehensive case study on the coexistence of Chinese and Latin as
well as Arabic and Latin writing. The study culminates in an
examination of the conditions under which the coexistence of
diverse writing systems can enhance intercultural visual
communication. This theme occupies designers in all cultures whose
goal it is to promote global understanding while preserving the
diversity of languages and writing systems.
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