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America, As Seen on TV - How Television Shapes Immigrant Expectations around the Globe (Paperback)
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America, As Seen on TV - How Television Shapes Immigrant Expectations around the Globe (Paperback)
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Finalist, 2020 Latino Book Awards, Best Academic Themed Book The
surprising effects of American TV on global viewers As a dominant
cultural export, American television is often the first exposure to
American ideals and the English language for many people throughout
the world. Yet, American television is flawed, and, it represents
race, class, and gender in ways that many find unfair and
unrealistic. What happens, then, when people who grew up on
American television decide to come to the United States? What do
they expect to find, and what do they actually find? In America, As
Seen on TV, Clara E. Rodriguez surveys international college
students and foreign nationals working or living in the US to
examine the impact of American television on their views of the US
and on their expectations of life in the United States. She finds
that many were surprised to learn that America is racially and
economically diverse, and that it is not the easy-breezy, happy
endings culture portrayed in the media, but a work culture. The
author also surveys US-millennials about their consumption of US TV
and finds that both groups share the sense that American TV does
not accurately reflect racial/ethnic relations in the US as they
have experienced them. However, the groups differ on how much they
think US TV has influenced their views on sex, smoking and
drinking. America, As Seen on TV explores the surprising effects of
TV on global viewers and the realities they and US millennials
actually experience in the US.
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