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Moulding for Profit - The Injection Molding Business in the 21st Century (Hardcover)
Loot Price: R2,570
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Moulding for Profit - The Injection Molding Business in the 21st Century (Hardcover)
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A book of business advice for small and medium sized companies
engaged in the business of plastics injection molding. The custom
injection molding business offers as many challenges as
opportunities. It's a relatively modern manufacturing technology
that has evolved extremely quickly from the 1940s to the present
day. The technology is fraught with many variables in the process
and materials used, and the direction of the industry will always
be influenced by its diverse customer base. There are many books on
the market which examine the technology, materials and markets.
However, perhaps the biggest challenges for those in the business
of injection molding are the "business" issues. One typical problem
is that of creating a brand, to raise market awareness of your
company when you don't essentially have a specific "product" that
you sell directly to consumers. It can also be hard to know which
customers are the "right" customers and how to sell to those
customers. Molding companies are frequently small, and focused on
getting today's order out through the door, rather than thinking
about tomorrow or next year. This book examines these business
issues and many more like them. History confirms that it's not
easy. The author has thirty years experience of molding, having
started in the industry before moving into trade journalism and
also advising molders on sales and marketing. She has watched many
companies come and go, but also observed the successes. In this
concise and readable book she draws on all this experience,
together with the advice she has received and provided. 17 chapters
cover Managing Your Business, Understanding the Industry,
Technological Challenges and Opportunities, and Planning for the
Future. The book includes useful examples and case histories,
together with information resources, practical suggestions, tools
and action plans which can be adapted and applied in the reader's
own business.
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