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Kundenorientierte Angebotsentwicklung Im Gesundheitswesen - Mit Der Adaptierten Qfd-Methode Und Risikomanagement Die Marktposition Starken (German, Paperback) Loot Price: R758
Discovery Miles 7 580
Repayment Terms: R71 pm x 12*
You Save: R228 (23%)
Kundenorientierte Angebotsentwicklung Im Gesundheitswesen - Mit Der Adaptierten Qfd-Methode Und Risikomanagement Die...

Kundenorientierte Angebotsentwicklung Im Gesundheitswesen - Mit Der Adaptierten Qfd-Methode Und Risikomanagement Die Marktposition Starken (German, Paperback)

Claudia Welz-Spiegel

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List price R986 Loot Price R758 Discovery Miles 7 580 | Repayment Terms: R71 pm x 12* You Save R228 (23%)

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Das Leistungsangebot von Einrichtungen des Gesundheitswesens muss zielfuhrend entwickelt werden. Zielsetzung dieses Leitfadens ist die bestmogliche methodische Entwicklung und Positionierung von Leistungen am Markt. Der Fokus liegt dabei auf dem speziell entwickelten Ansatz des "Adaptierten Quality Function Deployment" (QFD), der die Anforderungen der Leistungsempfanger fruhzeitig einbezieht. Zudem werden die besonderen Risiken der Kundengruppen im Gesundheits-und Sozialbereich methodisch beleuchtet und systematisch in den Entwicklungsprozess einbezogen. Kompakte Anleitungen machen diesen Leitfaden zu einem hilfreichen Werkzeug fur Projektleiter im Gesundheitswesen.

General

Imprint: Kohlhammer
Country of origin: Germany
Release date: November 2013
First published: November 2013
Authors: Claudia Welz-Spiegel
Dimensions: 202 x 139mm (L x W)
Format: Paperback - Trade
Pages: 130
ISBN-13: 978-3-17-022411-7
Languages: German
Categories: Books > Medicine > General issues > General
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LSN: 3-17-022411-5
Barcode: 9783170224117

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