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Mass Customization and Footwear: Myth, Salvation or Reality? - A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, from the Perspective of the EUROShoE (Extended User Oriented Shoe Enterprise) Research Project (Hardcover, 2007 ed.)
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Mass Customization and Footwear: Myth, Salvation or Reality? - A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, from the Perspective of the EUROShoE (Extended User Oriented Shoe Enterprise) Research Project (Hardcover, 2007 ed.)
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Mass customization is an emerging paradigm that is gathering a
growing interest in many different industrial fields. The EUROShoE
project, financed by the European Commission, explored the
applicability of and developed technologies for the adoption of
such a paradigm in the footwear business. The three-year research
made evident the benefits that shoe companies can obtain by
switching to the new business models and contributed to the
development of many of the enabling technologies that adopting the
new paradigm appears to have. Mass Customization and Footwear:
Myth, Salvation or Reality is the only monograph dedicated to the
application of mass customization in a particular industry. Based
on the outcomes of the EUROShoE project, the book is a detailed
analysis of the most relevant case studies of early mass
customizers in the footwear sector, highlighting reasons for their
failure or success. Both the technological aspects and the business
aspects of mass customization, together with some relevant economic
indicators are covered in the book. By showing examples of how a
mature manufacturing sector like shoe making can be thoroughly
renovated in business and mentality by applying this paradigm; Mass
Customization and Footwear: Myth, Salvation or Reality will
interest both practitioners in the footwear sector and
postgraduates, researchers and lecturers in the area of mass
customization.
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