An innovation classic. From Steve Jobs to Jeff Bezos, Clay
Christensen's work continues to underpin today's most innovative
leaders and organizations. A seminal work on disruption--for
everyone confronting the growth paradox. For readers of the
bestselling The Innovator's Dilemma--and beyond--this definitive
work will help anyone trying to transform their business right now.
In The Innovator's Solution, Clayton Christensen and Michael Raynor
expand on the idea of disruption, explaining how companies can and
should become disruptors themselves. This classic work shows just
how timely and relevant these ideas continue to be in today's
hyper-accelerated business environment. Christensen and Raynor give
advice on the business decisions crucial to achieving truly
disruptive growth and propose guidelines for developing your own
disruptive growth engine. The authors identify the forces that
cause managers to make bad decisions as they package and shape new
ideas--and offer new frameworks to help create the right
conditions, at the right time, for a disruption to succeed. This is
a must-read for all senior managers and business leaders
responsible for innovation and growth, as well as members of their
teams. Based on in-depth research and theories tested in hundreds
of companies across many industries, The Innovator's Solution is a
necessary addition to any innovation library--and an essential read
for entrepreneurs and business builders worldwide.
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