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Books > Business & Economics > Business & management > Management & management techniques
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Entrepreneurship in the Creative Industries - An International Perspective (Hardcover)
Loot Price: R2,871
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Entrepreneurship in the Creative Industries - An International Perspective (Hardcover)
Expected to ship within 12 - 17 working days
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The creative industries represent a vital, exciting and rapidly
changing field of activity; one that is now recognised as a key
growth sector in the knowledge-based economy. However, there is
still a general lack of understanding of what is meant by the term
'creative industry', and thxe creative sector has not, to date,
been the subject of concerted academic research. This book
redresses the balance by providing valuable insights into the
creative entrepreneurial process and platforming some of the key
challenges yet to be addressed. A range of pertinent and diverse
topics relating to creative entrepreneurship are dealt with,
including the different quantitative and qualitative methodologies
adopted by researchers in this field. In addition, the nature of
creative entrepreneurship across different industry sub-sectors and
in different economic and geographical contexts is examined.
Illustrating the valuable economic and social contribution of the
creative industries sector, Entrepreneurship in the Creative
Industries aims to encourage policymakers, educators and trainers
to continue to evaluate their critical role in the creative
enterprise development process. Students and researchers in
entrepreneurship and creative industries fields will also find the
book to be an illuminating read.
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