The Business Plan Workbook - A Step-By-Step Guide to Creating and Developing a Successful Business (Paperback, 10th Revised Edition)

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 24 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to

• Come up with a winning business idea
• Complete market and competitive research
• Set up a winning marketing strategy
• Forecast watertight financials and projections
• Define realistic operations and staffing
• Deliver an unforgettable pitch to potential backers and investors

This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	2021
First published:	2021
Authors:	Colin Barrow • Paul Barrow • Robert Brown
Dimensions:	232 x 150 x 18mm (L x W x T)
Format:	Paperback - Trade
Pages:	320
Edition:	10th Revised Edition
ISBN-13:	978-1-78966-737-0
Categories:	Books > Business & Economics > Finance & accounting > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed Promotions
LSN:	1-78966-737-2
Barcode:	9781789667370

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